$22b
Boutique Fitness industry
19 Reform studios
1000+
Reform certified Instructors
We’ve developed our own unique style of dynamic reformer pilates and deliver an unmatched client experience.
Simple and highly effective franchise model with comprehensive training and support at every stage.
Strong and recognised brand with over 10 years of industry experience.
A boutique approach in a high growth niche fitness market requiring moderate capital investment compared to ‘big block’ gyms.
Boutique Fitness industry
Reform certified Instructors
Your success is our success. We’re here to share our extensive knowledge and support you every step of the way. From day one, you’ll get unlimited access to support via email, phone and Zoom so you’re never flying solo. We’ve literally got everything covered, so there’s no need to reinvent the wheel!
We help you find the ideal space in your chosen location and help you with negotiating the lease.
We help you design fit out concepts, assist with ordering equipment and guide you through the physical set up of your studio.
We take you through intensive training covering studio operations, health and safety, online booking and payment systems, building out your timetable and learning Reform’s standard policies and procedures.
We help you recruit and onboard your instructors and provide you with tools to manage your staff and drive their ongoing training, engagement and continuous development.
We help you to develop and execute your marketing plan, build your website page, set up PR engagements and plan your opening events so that, come launch day, it’s a party! Once you’re open, we assist with your marketing efforts to find new clients and retain existing ones.
You’ll get access to our full in-studio instructor training modules, class plans and weekly training advice. Plus we’ll take you through the full studio integration process to learn all of our trade secrets!
Reform currently has 19 studios in New Zealand, all operating under the Reform method. This method is based on intense full body workouts achieved through functional exercises that enable our clients to build strength fast, achieving lean toned muscles and improved posture.
With over 15 years of industry experience, we’re passionate about sharing that knowledge to help our studio owners succeed.
Reform has also developed its own REPs certified instructor training modules which are delivered at Reform studios throughout New Zealand. To date, we’ve certified over 1000 Reform instructors, many of whom work at one or more of Reform’s existing studios.