Own a Reform Franchise


New Zealand owned and operated

Based in Mount Maunganui, the Franchisors are readily accessible for all assistance.  Their franchise model is consistent, experienced and proven within the New Zealand fitness industry, population and economy.

Unmatched client experience

We’ve developed our own unique style of dynamic reformer pilates and deliver an unmatched client experience.

Support at every stage

Simple and highly effective franchise model with comprehensive training and support at every stage.

Strong dynamic Reformer Pilates brand

Strong and recognised brand with over 10 years of industry experience.

High growth niche market

A boutique approach in a high growth niche fitness market requiring moderate capital investment compared to ‘big block’ gyms.


Boutique Fitness industry

19 Reform studios


Reform certified Instructors 

unlimited 24/7 support

Your success is our success. We’re here to share our extensive knowledge and support you every step of the way. From day one, you’ll get unlimited access to support via email, phone and Zoom so you’re never flying solo. We’ve literally got everything covered, so there’s no need to reinvent the wheel!

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We help you find the ideal space in your chosen location and help you with negotiating the lease.

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fit out

We help you design fit out concepts, assist with ordering equipment and guide you through the physical set up of your studio.

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operational training

We take you through intensive training covering studio operations, health and safety, online booking and payment systems, building out your timetable and learning Reform’s standard policies and procedures.

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Recruitment and staff assistance

We help you recruit and onboard your instructors and provide you with tools to manage your staff and drive their ongoing training, engagement and continuous development.

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We help you to develop and execute your marketing plan, build your website page, set up PR engagements and plan your opening events so that, come launch day, it’s a party! Once you’re open, we assist with your marketing efforts to find new clients and retain existing ones.

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comprehensive dynamic reformer training

You’ll get access to our full in-studio instructor training modules, class plans and weekly training advice. Plus we’ll take you through the full studio integration process to learn all of our trade secrets!

“I wanted to bring my business nous to an industry I love. The whole process was seamless. I had so much support which I feel very grateful for. Everything’s all set up for you, it’s just a case of learning the systems and processes and being reassured by the fact that they work. I’ve got a small family, so the work life balance studio ownership provides is an absolute imperative for me.”
Rita Green
Multiple Franchise Owner Reform Wellington, Prebbleton, Rolleston
“Reform is deliberately and consciously different. We take the original slower, more classical pilates concept, and apply more aggressive techniques to carve out a genuine niche that people really love. You can be really encouraged by the evolution of the systems, policies and procedures. The set up, provision of equipment, sourcing of space, negotiating with landlords - Reform helps you with every aspect.”
Rochelle Moloney
Multiple Franchise Owner Reform Vic Park and Commercial Bay

About reform

Reform currently has 19 studios in New Zealand, all operating under the Reform method. This method is based on intense full body workouts achieved through functional exercises that enable our clients to build strength fast, achieving lean toned muscles and improved posture. 

With over 15 years of industry experience, we’re passionate about sharing that knowledge to help our studio owners succeed. 

Reform has also developed its own REPs certified instructor training modules which are delivered at Reform studios throughout New Zealand. To date, we’ve certified over 1000 Reform instructors, many of whom work at one or more of Reform’s existing studios.

Reform Founders, Lane and Jane Gibson

Existing Franchises